
Signs of Spring 2010: We've endured a bitter winter in the southeast, but our old trees are budding and the scraggly Forsythia shrubs in the yard are blooming. Amazing, how life reappears from a dormant state.Economic seasons change too, you know. Despite the dismal U.S. economy, some of our more tenacious clients are reinventing their companies, products and services. It's not easy to re-think everything you do, but in such market conditions, it's necessary. It is always, always about what you make or do. You can't simply rewrite the "pitch" anymore. Is your product or service relevant? If so, is it remarkable, so obviously better than your competitors? Is there a spark of creativity in the way you tell your story? If you'll make or do something truly remarkable, we promise to create an exciting vocabulary to help you sell it.
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